9 Marketing Credos for a Thriving Business Marketing Articles | June 18 Cheap NHL Jerseys China , 2006 With the emergence and maturation of the Internet well in hand, creatively marketing your business has never been so critical. Here are 9 marketing credos to live by to ensure success.
1. Differentiate or Die! You Must Stand Out From the Pack. Don?t become another "me too" option for your prospects to choose from. When you allow this to happen, you position yourself to compete only on price ? a tough arena to play in.
2. You Are in Two Businesses... The Business of DELIVERING Your Products and Services AND The Business of MARKETING Them. You''re better off being a GREAT marketer and have adequate ability at what your business delivers than have great ability at what your business delivers and be an average marketer.
3. Know Thy Target Audience! Who exactly is your ideal customer? What do they look like? Where do they hang out? What is their decision making process? Keep drilling down until you are crystal clear and can visualize them in your head. Then focus your marketing efforts directly at them.
4. The Internet is Simply Another Medium to Reach Your Target Audience ? Don?t Be Intimidated by it! You do not need to be a computer expert to market your business online. Nor do you need to go it alone. Help is all around us, we just have to ask for it.
6. Apply the Rule of Five to Your Marketing Efforts Every Day. Commit to doing at least 5 things per day to market your business and see your business soar!
7. Have a Plan! Know the 5 W?s ? Who, What, When Where, and Why of every marketing initiative you take. Add to that a financial forecast for your marketing efforts and you are golden!
8. Diversify Your Efforts! Don?t put all your marketing eggs in one basket. Have multiple marketing tactics going at all times so that you always have a bread-winning marketing tactic.
9. Tap Into Viral Marketing! Get others promoting and selling for you.
? 2005 Online Marketing Muscle -- All Rights Reserved.
Ace of Base hasnt seen the sign for quite some time now Cheap Jerseys Online , but that doesnt stop the rest of us from doing so. In fact, on a regular basis, I see a lot of signs ?and I dont like most of them. With that in mind, I thought Id take this weeks column to reveal a few examples:
Caution: Children at Play: Why are we supposed to be cautioned of this ? in case they need a steady quarterback? Or Cheap Jerseys Wholesale , am I interpreting this wrong entirely, and it turns out that all the children are at the theater, and this is some sort of propaganda to tell adults to go too? Either way, I think there needs to be some fine print underneath the warning Cheap Jerseys From China , preferably written in crayon...
Slow: Children at Play: For those who are unable to see colons, this sign poses an even bigger problem than the one above. If these kids are so slow, maybe they should be running laps instead of playing. That way their speed will no longer warrant the production of signs...
Warning: Neighborhood Watch: What exactly is the neighborhood watching? Rather than discouraging crime, this sign encourages people to perform acts in the middle of the street Cheap Jerseys China , with the knowledge that there will always be an audience...
No Parking Here to Corner: Im tired of being told where I cant park. Instead, tell me where I can. Because of these signs, I now feel that I can park on a rooftop or in a treehouse, simply because there are no signs there...
Falling Rock: I thought VH-1 was supposed to be our source for this...
No Right Turn: If every turn is a wrong one Cheap Jerseys , this makes driving virtually impossible. Society needs to be more positive, and ?as all great historians have never said ?that begins with sign making...
Anything with the words when children are present?underneath: This pretty much translates into Ignore the above statement.?br > Any picture of an animal: This typically means that the animal may be crossing the road, but this ruins the continuity of signs. If there is going to be a picture of a duck crossing, for example Cheap NHL Hockey Jerseys , then why not a picture of someone stopping or yielding? And besides, ducks crossing the road arent funny anymore? unless they are stapled to the chicken, in which case ?wow, talk about a laugh riot...
But I digress.
Greg Gagliardi is a teacher and writer. His stream-of-consciousness weekly humor column Cheap Hockey Jerseys , "Progressive Revelations," has been ongoing since 1998. ( )
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