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Advertising in the paper works for many people in business. The astute merchant understands the newspaper's weaknesses and works to avoid them whenever possible.


Here are 13 facts you should know.


1 Despite declining circulation figures and increasing ad rates Chris Archer Jersey , newspapers still reach large audiences, daily.


2 Newspapers are considered the PRIMARY advertising medium by 99.4% of all retailers. Newspapers have been there in every step of the typical store owner's life from the very beginning. Newspapers covered his birth, his high school graduation, his engagement Jung-ho Kang Jersey , his marriage, the death of his parents and everything else.


3 Many, if not most, retailers Starling Marte Jersey , lay out their own ads. It is said that over the years, merchants have come to believe the only way to get it right is to do it themselves. This thinking has given rise to the new breed of newspaper salesperson. No training, just a list of customers and the daily question "Gotchyur ad ready yet?"


4 There is no proof full page or double-truck ads are more effective than half page ads. The savings can be spent on a concurrent radio campaign or billboards.


5 The same with color. It looks great, but the increased cost many times does not justify the small increase in readership. Forget the color and go with more frequency.


6 The paper is delivered daily Kent Tekulve Jersey , but there is no need for an ad every day as the paper reaches the same readers. 3 times a week works just fine. Spend the difference in the shopper or on a supporting radio campaign.


7 Newspaper coupons will have a better rate of redemption with a radio chaser. Especially if the coupons are NOT in a Sunday paper competing with 85% of all coupons weekly. Think about a coupons on Tuesday with supporting radio to drive them to it.


8 Less than half of newspaper readers read the entire paper. Most are skimmers. How many times through the paper does it take for you to find your own ad?


9 Over half of every newspaper is advertising. Almost as bad as TV where commercial breaks now last more than three and a half minutes. More than two-thirds of the huge and heavy Sunday brick is advertising and stuffers and lap cards (those pesky little cards that fall out when you pick it up).


10 Newspaper rates are climbing faster than any other advertising media. The smallest of ads in the smallest papers can cost over $100. One time, one shot and POW!, its at the bottom of the bird cage or spread out for an indoor dog's emergency.


11 Newsstand and subscriptions prices are rising, too. 75 cents an issue is rapidly losing to 4 quarters.


12 Most papers offer no competitive protection. Your ad can be placed side-by-side with your competition. Get the salesperson to guarantee you separation.


13 Daily newspaper numbers are dwindling. There are less than 1000 daily papers left in the US. Smaller communities must rely on weeklies or papers from another area with a "local" section. In some markets one publisher controls several small town papers Roberto Clemente Jersey , printing them at a central location, changing only the front page for each community.


Newspapers are still a formidable advertising force. Find ways to continue to use the paper to increase store traffic, but do it with other advertising too, so the media mix is efficient. Don't let anyone tell you NOT to advertise in the paper. Just do it better.


For more about advertising Willie Stargell Jersey , get my article "Do Your Radio Ads Work?" MailTo:RadioAds@


When it comes to the subject of floor cleaning for hardwood floors, here are some important details to take note of. Hardwood floors have always been a favorite choice among homeowners for many years and its appeal hasn’t diminished at all. It can be very classy whether inside the home or office. Despite the expense involved in installing this type of flooring, it has the significant durability and overall look to offset the costs when done correctly.


Hardwood floors requiring floor cleaning is not an easy job. In fact, it can be downright meticulous owing to the natural tendency of hardwood floors to stain easily. Wood can easily get damaged by spills from water or other liquids and floors such as these are not immune to these hazards. In order to prolong the life of these floors Pittsburgh Pirates Jersey , it is important to be aware of the ways of maintaining it in its prime condition.


As far as floor cleaning is concerned, it is important to use the proper wood sealer. Owing to its porous structure, wood has a tendency to absorb liquids into itself or through the gaps between planks. Applying the right amount of sealer will do wonders in protecting the wood against unnecessary spills and help in the floor cleaning process. Note that hardwood floors without the sealer coating are prone to being damaged much more easily.

Global Chemical Milling Market Insight, Growth Strategies Jake Arrieta Jersey , Analysis 2018 – 2025

by anissa · December 21, 2018


Global Chemical Milling Market 2018 is subject to the observe huge growth due to the rise in the demand for key factors to substitute the product in end-user industries such as the material, production, goods Aaron Nola Jersey , and packaging. Additionally, the rise in requirement from various regions across the world is key factors responsible for the growth of the market in recent years. Global Chemical Milling Market report is one of the fastest growing segment with substantial interest generation in recent years.


Competitive Analysis for Global Chemical Milling Market Industries:


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